Brand & Reputation Limited was founded by Michael Lavery in 2017 as an international consultancy practice with a difference…

Michael has worked at a senior level in external relations since 2001, building on strong private sector and consultancy experience to lead award-winning professional teams delivering transformative impact across brand, strategic marketing, communications and external relations in the UK and internationally.

Latterly, Michael worked in Higher Education leadership for 12 years (as Executive Director at Teesside University and as Director of Marketing & Communications at Durham University UK – chairing national groups and networks), and prior to that as Head of MarComms for a £3 billion FTSE 100 retail group. In these executive roles, Michael led brand and rebrand strategies, global marketing campaigns and broad stakeholder engagement – delivering sustained growth in recruitment and philanthropic incomes and achieving global PR coverage & brand profile.

He is a former adviser to the House of Lords, a fellow of both the Chartered Institute of Marketing (FCIM) and the Royal Society for the Arts (FRSA), and a long-standing member (and multiple-awards recipient) of the Chartered Institute of Public Relations (MCIPR). Michael was presented with the ‘Professional of the Year’ award at the 2020 PRCA Awards; ‘Outstanding Independent Practitioner’ award at the 2019 CIPR PRideNE awards; and earlier that year with the prestigious ‘Laureate’ and ‘Crystal Apple’ awards from CASE, for whom he is a founding member of its European Regional Council and sits on its Global Board of Trustees.  Michael has delivered lectures and presentations in Europe, the US and Asia.

Michael and his family live in the shadow of The Angel of The North in Gateshead, North-East England. He is a Freeman of the City of Newcastle, an ambassador of a children’s charity, a trustee of an arts organisation, a long-suffering Newcastle United season ticket-holder, and an active musician and writer.


Working with Michael is a small, hand-picked team of associate consultants and experts of national and international renown in specialist disciplines including leadership coaching, digital media, market intelligence, events and fundraising. We will work with you and your team to deliver an intelligent, insightful and responsive service of the highest quality.